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Nesamani: Who is he and why is the world praying for him?

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Nesamani: Who is he and why is the world praying for him?

பிபிசி யில் வந்துள்ள செய்தி இது.. 

(இதில் முக்கியமான ட்விட்டை சிவப்பு எழுத்தில் கோடிட்டுக் காட்டியுள்ளேன்..!

"...இந்தியாவே மோடி அரசை பற்றி பேசிக்கொண்டிருக்கையில், தமிழர்களாகிய நாங்கள் அதை ஒரு பொருட்டாகவே மதிப்பதில்லை, எங்கள் வழி தனி வழி, நேசமணி பற்றி பெருமை கொள்வோம், வாழ்க நேசமணி ..."

என பொருள்பட எழுதியிருப்பது மிக அருமை..! 

தமிழனுக்கென்று ஒரு குணமுண்டு, அவன் தனித்துவமானவன் என்பதை பிற மக்கள் புரிந்திருப்பர்கள்..!  :))

Who is Nesamani and why is seemingly everyone in the world praying for him on Twitter?

Many Indians were left wondering what was going on as #Pray_for_Neasamani and #Nesamani began trending first in India and then across the world.

And no-one seemed to know him - apart from those from the southern state of Tamil Nadu who began the trend. Contractor Nesamani is actually a fictional character from a 2001 Tamil film played by an iconic comedian.

The "plea" to pray for him is based on a scene from the popular film Friends.

In the scene, Nesamani is a building contractor played by actor Vadivelu. He is trying to restore a historic building, but is struggling with his bumbling assistants who insist on taking everything he says literally.

Disaster soon strikes.

One of them, who is trying to fix a doorway at the top of a staircase, drops his hammer. It lands right on top of Nesamani's head, causing him to (very theatrically) fall down.

#Nesamani is still the number one trend in India on Twitter, and also the second trend worldwide.

But why is this trending now?

According to Sowmya Rajendran, the film and features editor for the south Indian website The News Minute, it all began with a memes page in Pakistan on Wednesday.

Someone on the page, called Civil Engineering Learners, posted a picture of a hammer with the question "what is the name of this tool in your country?".

This prompted an alert Tamil Facebook user to comment that it was called Suthiyal in his language and then added, without any context whatsoever, that "contractor Nesamani's head was broken... with it".

"Another Tamil user who was clearly in on the joke answered 'is he ok now?' and that's where it all began," Ms Rajendran said.

Other Tamil users began commenting as well, all making references to the scene from the film.

And soon, it took on a life of its own.

On Twitter, people began "praying for him" and the memes it seems, wouldn't stop coming.

Skip Twitter post by @VijayIsMyLife

There were three guys always plotting against Neasamani. First, they carried him on the bed while he's sleeping and beat him.
Second, one of them deliberately dropped a hammer on his head. 
Third, they tied his legs with rope and slid him along the ground. #Pray_for_Neasamani pic.twitter.com/yA2QEamXkf

— George Vijay Addict (@VijayIsMyLife) May 29, 2019
End of Twitter post by @VijayIsMyLife
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Skip Twitter post by @arun1208kumar

#Pray_for_Neasamani #Nesamani the whole world is with you nesamani.. Prayers conducted across the globe for his recovery.. pic.twitter.com/dc59HQR7X1

— #Contractor Arun Kumar (@arun1208kumar) May 30, 2019
End of Twitter post by @arun1208kumar
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Nothing was spared. People referenced "hospital bulletins" similar to those issued when prominent state politicians are sick and there were even photoshopped 'tweets' from world leaders.

Skip Twitter post by @fredy7321

Not to this extent
#Nesamani #Pray_for_Neasamani #PrayForNesamanipic.twitter.com/ANIyLY3rvm

— Fredy Francis (@fredy7321) May 30, 2019
End of Twitter post by @fredy7321
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And everyone wanted in.

Politicians piped up, as did senior journalists and stars from the film fraternity.

The 'political tone'

Many seemed to revel in the fact that no-one in the rest of the country seemed to know what was going on, with many making mocking references to politics.

"As you know, Tamil Nadu completely bucked the national trend, voting overwhelmingly in favour of the party that did not ally with (Prime Minister) Narendra Modi's Bharatiya Janata Party (BJP). In Tamil Nadu, people take a lot of pride in their culture - in standing apart and being different. This is also an assertion of identity. The rest of India doesn't understand us - we walk our own path," said Ms Rajendran.

Skip Twitter post by @Iamnot46770316

modi followers and north indian bakths reaction after seeing#Nesamani trending in number 1 pic.twitter.com/qXBBN1Qs13

— Iamnot (@Iamnot46770316) May 30, 2019
End of Twitter post by @Iamnot46770316
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Skip Twitter post by @thulasideva06

While whole india trending on Modisarkar, we tamilans dont care about that shit and ruling in our own way.. Lets make Nesamani proud.. Vazhga Nesamani 😂😂 #Nesamanipic.twitter.com/vYR3fAlu5u

— Thulasideva (@thulasideva06) May 30, 2019
End of Twitter post by @thulasideva06
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She added that for the people of the state, the film was so familiar, they didn't even have to "think twice" when it became a meme.

"Vadivelu is very popular here and Tamil Nadu has a very vibrant meme culture. So his films from the 90s and early 2000s are used a lot in memes - particularly in political commentary," she said.

But what does the man himself think?

"We asked him that ourselves and several Tamil television channels had reached out to him to ask precisely that. But he isn't on social media and he said he had no idea what was going on," she said.


BBC News

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